For
more course tutorials visit
Tutorial
Purchased: 3 Times, Rating: B+
Imagine you are part of a strategic planning group
at a large corporation that is considering developing a new proposed product.
The marketing director has asked your team to do a competitive market analysis
to determine the product’s potential success. The analysis will focus on your
primary competitor in the product’s market.
Select
a
potential competitive organization and a product in that organization.
Write
a
1,400 – 1,750-word paper of no more than analyzing the current market
conditions. Address the following topics:
·
A short history of the organization and
a description of their product
·
Factors that affect demand, supply, and
equilibrium prices in the market in which the competitor organization operates:
Define the market for your chosen product, including an analysis of its
competitors, potential customers, or potential buyers.
·
Any issues or opportunities your
organization or industry faces that affect its competitiveness and long-term
profitability with regards to your product: This may include, but is not
limited, to the following elements.
Price elasticity
of demand
Technological
innovation
The relationship
between the amount of labor & capital employed and the law of diminishing
marginal productivity
Cost structure
Factors
affecting variable costs, including productivity and others that change the
supply of and demand for labor
Factors
affecting fixed costs
Make
recommendations on how your organization can maximize their profit-making
potential, and successfully compete in the new market. Consider the effect your
recommendations may have on marginal revenues and costs.
Format
your
paper consistent with APA guidelines.
No comments:
Post a Comment